For the few that may have not seen this on the main site there will be reduced entry at the Tamworth game for any Premiership, or Championship season ticket holders.
£12 for adults and £7 for concessions.
So if you know any friends/family with a premiership/championship season ticket, please drag them out the house and down to Park View Road on Saturday.
It's a great idea to offer something to encourage non-regulars or never-been-befores to attend a game. Any hook we can offer to get people along, and entice them to come back, is great.
However, there will be a regular home supporter paying £15 this Saturday to watch his team when someone that has never watched the side before and perhaps supports a local rival will be getting in for £12.
Is that right? As one of the people paying £15 this weekend, the answer is no.
I agree with using a cheaper rate as an incentive every so often...
However, I would like to think a non-regular would attend because it's £3 cheaper than the usual price, not because it's £3 cheaper than everyone else has to pay
It is generally agreed that the club needs average gates of around 800-900 in order to survive at this level. In order to achieve this it needs to attract more local football fans to PVR. An occasional initiative like this is exactly the sort of thing that can help to make this possible. I personally know two Charlton supporters who will be attending the match who would almost certainly not have done so at the full admission price. The club can therefore benefit in two ways as firstly it gets income from people who would not have attended (and some will buy programmes and use the bar) and if they enjoy the afternoon they will be more inclined to return for other matches when their teams are away or not playing when they will need to pay full admission.
I get the argument that regular fans may feel hard done by but it must be remembered that they have had opportunities to buy season tickets and those that took up the offer of buying early bird terrace season tickets are now watching each game for well under £9.
I hope that we welcome all fans of Charlton, Millwall, Chelsea, West Ham etc. who come to PVR on Saturday and encourage them to come again.
Maybe the club should have also said any fan with a previous home programme also gets the discount. As we don't provide proper ticket stubs it's probably the only way to prove you're a regular.
Shame that over the last 15 years a decent database of postal addresses and email addresses of regular fans has not been built up by the club so they could have been posted a discount voucher? Bring a friend for 50%, 20% off club shop, etc.
thing is the club would speculate on attracting 50 new discounted fans rather discounting loads of regulars. Makes business sense but i think the loyal fans need some sort of incentive/payback.
It is generally agreed that the club needs average gates of around 800-900 in order to survive at this level. In order to achieve this it needs to attract more local football fans to PVR. An occasional initiative like this is exactly the sort of thing that can help to make this possible. I personally know two Charlton supporters who will be attending the match who would almost certainly not have done so at the full admission price. The club can therefore benefit in two ways as firstly it gets income from people who would not have attended (and some will buy programmes and use the bar) and if they enjoy the afternoon they will be more inclined to return for other matches when their teams are away or not playing when they will need to pay full admission.
I get the argument that regular fans may feel hard done by but it must be remembered that they have had opportunities to buy season tickets and those that took up the offer of buying early bird terrace season tickets are now watching each game for well under £9.
I hope that we welcome all fans of Charlton, Millwall, Chelsea, West Ham etc. who come to PVR on Saturday and encourage them to come again.
Everyone had the opportunity to buy a season ticket, not just the regular fan. Those with season tickets watching games for an average £9 are an irrelevance, their support and custom is paid upfront.
Maybe the club should have also said any fan with a previous home programme also gets the discount. As we don't provide proper ticket stubs it's probably the only way to prove you're a regular.
Shame that over the last 15 years a decent database of postal addresses and email addresses of regular fans has not been built up by the club so they could have been posted a discount voucher? Bring a friend for 50%, 20% off club shop, etc.
thing is the club would speculate on attracting 50 new discounted fans rather discounting loads of regulars. Makes business sense but i think the loyal fans need some sort of incentive/payback.
Point one, good idea.
Point two, agreed. I recall the first meeting to "save the club" when the massive debt to HMRC was announced where 70-80 people attended. When asked to leave names, numbers and an email on a pad passed around the room in order to setup a mailing list to save time in trying to meet a 14 day deadline, how many of those 70-80 people could be bothered to put their name and email on paper? very few. How many were happy to sit there is silence essentially doing little more than being nosey as the dirty linen of the club was aired? most.
Point three. Attract new customers, absolutely. Offer an incentive, absolutely. Alienate existing long-term customers in doing so, please don't. Too late.
least we forget that on point two some people in that room were in a position to loan the club some money and WUSA was born out of it.
On the early bird those who took up the offer did not know what division the club would be playing in at the time - as I have said before all clubs do early bird to generate income over the closed season.
-- Edited by morph on Friday 11th of October 2013 08:55:56 AM
Yep, well done to all of those that saved the club, financially and through giving up their free time to do works on the ground and numerous other things. Still amazes me that we do not have a live mailing list for the club, only WUSA. If there was ever a problem again how do we contact people? If we have something to promote, tonights Beer Festival for example, how can we do so.
I agree with the idea of an early bird season ticket. Thousands of companies do similar, booking trains in advance, hotels, etc etc. It's a good idea as long as the balance is right, ie, dont go spending next years money this year. That mistake has been made before, thankfully due to promotion that has massively eased the financial pressure in general.
What I don't agree with is someone who has probably never been to a Welling game before getting in cheaper than myself. Selfish? no. Just common sense/courtesy. I run a business. If I offered a new customer a reduction whilst a customer of 25 years was in earshot and then asked him to pay a higher price what reaction do you think I'd get. Two fingers I expect.
The offer is only on production of a session ticket from a premier or championship club, most if any will not be switching clubs if they are a season ticket holder of that club, and I doubt many will be bothered about a £3 saving after spend several hundred on a season ticket.especially if it is raining tomorrow. wrong target audience in my view.