Would be nice to see an improved crowd as well as an improved team tonight.
Can't think why the attendances have dropped so significantly this season. Although WUSA are going to be doing the Target 1000 initiative, I think it's up to us to do the basics by encouraging friends and family to come to the games.
Secondly I've noticed, as I'm sure others have, that the ball and match sponsorships seem to be very low.
Personally I highly recommend the Matchball sponsorship if you're looking to treat family and friends. It does make it more of a special day out, and my friends do come to the games more often now (No they don't get treated to Matchball sponsorship everytime).
There's also a Matchday programme sponsorship as well from what I remember.
Both the matters of attendances and sponsorship go hand in hand, as without the attendances we can't attract businesses will to invest in the commercial side.
Just to clarify target 1000 is an initiative that needs to be supported and driven by the club, WUSA, community scheme and every home supporter. we have a board meeting thursday, i have put this on the agenda, we will then start pushing this through rapidly.
It appears from what I have read that no-one is, other than it being quoted verbally and on here. Someone needs to take responsibility for it, be it club, WUSA, any other volunteer.
Or perhaps the people who proposed it initially and decided it was time to make it public without any thought going into what it would consist of, and who would run it?
Suggestion: Why not do an initiative where, for every game where we get a 1000+ attendance, we do a prize draw where someone wins £1000...Sounds like a lot, but if we're going to average attendances of ~700 it's nominal compared to 300 extra fans paying for a ticket, a burger, a programme, a beer...Have a big cheque presentation on the pitch, make a big song and dance about it in the papers, on social media etc.
Not difficult to orchestrate, give everyone a ticket stub when they come through the gates. Then the "1000" actually has some substance to it, otherwise it may as well be "Target as many people as we can", which is of course the aim, but not quite as catchy!
If we could get a teacher from one of these schools to bring a group to games then fantastic. I suppose you'd have to give free admission to the teacher as well as a gesture.
The other option is if any supporters have kids that go to these schools whether the school would allow the supporter would be allowed to supervise a group of school children to the game. Obviously there's the issue of vetting requirements but they used to do it when I was at primary school with parents taking kids to Charlton games. Albeit that was about 20 years ago and things have changed a lot since then.
Getting classes of school children through the gates won't improve gate erupts up but will have a long term financial benefit if we retain their support. Plus the higher attendances will make us more attractive to business on the commercial front, where we appear to be struggling at the moment, even with Paul's best efforts.
We posted at the same time so clearly I didn't see what you had written/were writing before writing my post. Glad to hear it is on the agenda. Needs full support of everyone, and action, asap. Not a moan, or a finger of blame, just simple fact. I will do my bit if needed/appropriate. I hope others will too.
-- Edited by Kevin on Tuesday 9th of September 2014 05:15:34 PM
300 extra fans paying for a ticket, a burger, a programme, a beer...
I thought the club had franchised out burgers and beers?
Correct, I've said my piece on that enough times. I dont know the breakdown of those deals (I wish I did) but I would hope they are reviewed periodically or that the club take a percentage of the takings.
Regardless, with gate receipts alone it's surely better to have an extra 300-400 fans come in each week and give away a slice of the takings, than to not have them come at all. Short-term finance aside there are other benefits - the publicity such a scheme would generate, attracting a few floaters who may become long term fans or season ticket holders. Plus on weeks when 999 people turn up you've gained everything and lost nothing!
There's other things we can do as well, such as leafleting and putting flyers out when the club can afford it. If not produce a digital copy for fans to print out and put out.
I've leafleted before and was under the impression that the general public were deterred by the £15 price tag (£12 in conference South) yet when we did leaflet we had higher attendances for conference South games than we've had recently.
There's also Social Networking such as sharing Welling United articles on Facebook and Twitter, yet I know only a handful of supporters have done this previously. Either way it's free publicity, some if some supporters are doing it, it's better than nobody doing it.
Last but not least, I know there isn't much advertising space left outside the ground but I haven't noticed any boards stating we admit kids for free. Apologies if there is and I've somehow missed it but that would be a real eye-catcher for anyone passing the ground.
Suggestion: Why not do an initiative where, for every game where we get a 1000+ attendance, we do a prize draw where someone wins £1000...Sounds like a lot, but if we're going to average attendances of ~700 it's nominal compared to 300 extra fans paying for a ticket, a burger, a programme, a beer...Have a big cheque presentation on the pitch, make a big song and dance about it in the papers, on social media etc.
I get your point, but last year someone from Luton would probably have taken it...after all, they took virtually everything else!!!
If we could get a teacher from one of these schools to bring a group to games then fantastic. I suppose you'd have to give free admission to the teacher as well as a gesture.
I think if we were asking a teacher to give up their time unpaid...and then asked them to pay for a ticket, that would be taking the ....! Teachers though could encourage other adults to attend if the experience was good.
Agree with most of what has been written, we're all on the same wavelength and I just hope the club are.
School initiatives, social media, word of mouth...they're all vital to making this happen. A big prize draw alone isn't going to do the trick, but I think it could be the flagship initiative that makes "Target 1000" more than just an empty gimmick. Realistically how many 1000+ crowds are we going to get this season? 4 or 5 if we're lucky?
Mr Boot - I know you're only saying it tongue in cheek, but really an away fan taking the prize wouldn't be a bad thing. Let's say you have a Barnet fan who is um'ing and ah'ing over whether to attend an away game this month because money is tight - I'm sure plenty of us have been there. He has the choice of a few...maybe the chance of winning a grand would be enough to swing it in Welling's favour? He'll still be paying 15 quid like everyone else. Maybe if he wins and has a great weekend he makes a visit to PVR each season from then on!
Regardless of who you support, it would get people talking about Welling and that's no bad thing. If you or I won £1,000 what would we do? Probably get on Facebook/Twitter right away and gloat about it! How many people will see that? How many people are local? People you might not have even seen in a few years who go "Oh, Welling United, are they still around? I might pop down and see a game". A bit too long in the tooth for Facebook and all that cobblers? Maybe you'll tell your work colleagues about it in person, maybe your mates who saw you win will tell their mates...The principle is the same.
WingsTillIDie - Fair to assume the attendances were up that season because of performances, and general word of mouth about the team. I'd sometimes be sat in a café or pub on the high street and would often hear people chatting about the Wings and saying "aren't they doing well, we'll have to go and see a game". Leafleting may have had an impact, but from what I remember we ballsed it up by not measuring how many people made use of the reduced rate flier that came through their door! I'm generally of the opinion that leafleting isn't cost-effective. There are means of getting the email addresses of local people and such like for a far lower cost, but just getting the emails of our own fanbase would be a start! I think you're spot on regarding the advertising space outside the ground.
-- Edited by Ashford Wing on Tuesday 9th of September 2014 06:53:32 PM