As everyone will have noticed yesterday, the attendance was fairly poor despite the decent weather and our league position.
Even more worryingly the attendances are beginning to drop below last year's!
I mentioned yesterday that the main deterrent to my friends and family wanting to go to games is the £15/16 a ticket pricing, which for non-league football is ridiculous. I recall somebody mentioning that this was the minimum ticket price set by the conference, yet I can't find any evidence of this anywhere.
I thought I'd raise this matter on here as the last time we had a lengthy discussion about attendances we had the 'kids go free' policy implemented.
If there is a minimum £15 ticket pricing is there a way around this? Do we need to advertise games better, and if so how?
On a positive note I have to commend the club for the early bird season ticket offer. At almost a tenner a game, I can't complain and will most likely get one.
One possible suggestion regarding individual tickets; have the club looked at going via Groupon/Wowcher. Larger clubs like Millwall and QPR do 2 for 1 or similar offers all the time and get 1000'a of extra punters. With 70-80% of our ground empty on Matchday, surely it's worth giving it a try considering the time and money we used to spend on leafleting and Newsshopper ads.
-- Edited by WingsTillIDie on Sunday 16th of March 2014 03:15:41 PM
Just found out that Groupon has no up-front costs, as is the case with Wowcher. Whether this means there's only fees if we sell tickets I don't know but worth looking into.
Apologies if this already happens, but if the club want to get a younger/more people through the gate, do the club do any work with local schools? Both secondary and primary?
Is it worth giving out free tickets for certain games to the schools in an attempt to get them to a game and then hopefully get them interested and coming along to more games?
Also with season tickets, if you 'refer' a friend that hasn't had a season ticket before perhaps then you get a discount off your own?
I know it may be costly, but perhaps a bit more local advertising is required, an advert in various shopping centres, blue water/bexleyheath?
Again sorry if any of this has already been tried or is being done, just thought I would throw a few ideas about and see what people think.
Millwall and Charlton playing each other yesterday probably accounted for 2 / 300 floaters? Have to agree though that crowds are disappointing. Even more important to try and increase the spend of those who do attend...and encourage them to bring someone with them.
Apologies if this already happens, but if the club want to get a younger/more people through the gate, do the club do any work with local schools? Both secondary and primary?
Is it worth giving out free tickets for certain games to the schools in an attempt to get them to a game and then hopefully get them interested and coming along to more games?
Also with season tickets, if you 'refer' a friend that hasn't had a season ticket before perhaps then you get a discount off your own?
I know it may be costly, but perhaps a bit more local advertising is required, an advert in various shopping centres, blue water/bexleyheath?
Again sorry if any of this has already been tried or is being done, just thought I would throw a few ideas about and see what people think.
We invited schools along last season with a half-time penalty shoot-out as well but for some reason I don't think this initiative has been used this season.
it's a shame really as I thought it worked quite well.
One possible suggestion regarding individual tickets; have the club looked at going via Groupon/Wowcher. Larger clubs like Millwall and QPR do 2 for 1 or similar offers all the time and get 1000'a of extra punters. With 70-80% of our ground empty on Matchday, surely it's worth giving it a try considering the time and money we used to spend on leafleting and Newsshopper ads.
-- Edited by WingsTillIDie on Sunday 16th of March 2014 03:15:41 PM
I may be being a bit thick here but what's to stop the regulars taking advantage of this offer as well? You may get the attendance to rise a bit but the overall gate receipts could well be a long way down.
Millwall and Charlton playing each other yesterday probably accounted for 2 / 300 floaters? Have to agree though that crowds are disappointing. Even more important to try and increase the spend of those who do attend...and encourage them to bring someone with them.
That doesn't explain the other matches where we've only had 400-600 crowds this season. There's no escaping that the ticket prices are the deterrent.
When I leafleted door-to-door for the FA Cup Luton game many people were impressed to see we were in the FA cup and seemed very keen to go but the response was always the same "how much!!!".
We achieve the easy goal of getting people to want to go to our games but let ourselves down at the last hurdle with silly ticket prices ('kids go free' excepted).
The worst bit is the that the low crowds are probably costing us a fortune in lost commercial revenue. Nobody's going to want to advertise in an empty ground. If hypothetically we charged a fiver a game but got 2000+ every week, yes we'd roughly have the same gate revenue but commercial revenue would quadruple or more!
Stating that all the other clubs do rip-off ticket prices is not an excuse. As my mum used to say "If your mates jumped off a cliff, would you do it too?!"
One possible suggestion regarding individual tickets; have the club looked at going via Groupon/Wowcher. Larger clubs like Millwall and QPR do 2 for 1 or similar offers all the time and get 1000'a of extra punters. With 70-80% of our ground empty on Matchday, surely it's worth giving it a try considering the time and money we used to spend on leafleting and Newsshopper ads.
-- Edited by WingsTillIDie on Sunday 16th of March 2014 03:15:41 PM
I may be being a bit thick here but what's to stop the regulars taking advantage of this offer as well? You may get the attendance to rise a bit but the overall gate receipts could well be a long way down.
You're not being thick, I was expecting that question.
As you can see from the deal Millwall have done below, they do a multi-ticket offer. Obviously individual supporters aren't going to buy two tickets for themselves (unless they take up two seats...), and it would be quite a feat if every supporter managed to pair up with another supporter to take advantage of this deal.
The advantage of this deal is that a potential new supporter who wants to go to the club for the first time doesn't have to go on his Larry Lonesome.
Likewise if a present supporter wants to invite one of his mates to the game he doesn't have to wince at the thought of stumping up another £15/16 on top of his ticket because his mate doesn't want to pay a 'rip-off' price for what he probably misconceives is 'jumpers for goalposts' football...
I think we'd be better doing our deals direct rather than groupon type sites - it would be an expensive way to acquire customers and those sites wouldn't give much coverage to an offer from wufc - and if you don't get good coverage, you don't make any sales.
I think we'd be better doing our deals direct rather than groupon type sites - it would be an expensive way to acquire customers and those sites wouldn't give much coverage to an offer from wufc - and if you don't get good coverage, you don't make any sales.
Graham
The problem is we've done deals direct in the past. About two seasons ago we did a Christmas deal with something like 3 matches for the price of 2, with a small advert in the Newsshopper. We had about 8 people take it up. All of whom were most probably present fans. The 8 tickets didn't even cover the cost of the newsshopper advert. At least with Groupon and Wowcher we only pay them commission on sales. Also unlike the leafleting campaigns, we can reach out to people outside the immediate locality of the ground.
The main issue is not how full the ground is on match days but how empty it is. Our ground is 70-80% empty on match days. That 70-80% is all lost revenue, atmosphere and support.
-- Edited by WingsTillIDie on Sunday 16th of March 2014 11:20:47 PM
You have to remember as well that we are now in a national league rather than a localised one. Our attendances over the last few years may have been higher due to the away support being more inclined to attend as PVR would not have been that far away. I wasn't at yesterday's match but I would guess that halifax's following was hardly gate busting.
The point I'm trying to make here is that the average attendances will have been distorted by the away fans. I've been to a few home games this year where the away crowd has been pretty sparse, normally a northern club, when a season or two ago some "smaller" clubs would have brought a bigger than expected amount.
That said, it's obvious we need to be working at getting in the home fans and attracting new interest. The groupon idea ain't bad and is thinking outside of the box. Not sure how many we'd get from that though. We've tried leafleting but who knows how much that works. How about getting a feature in the News Shopper, in the paper and online? If I was a potential punter I would be interested in a deal such as a reduced price ticket day or another such deal.
I think the club should consider doing something for the Hereford game. It's a Tuesday, in the school holidays. Good opportunity to get kids and a parent down to the ground and to boost what would probably otherwise be not such a good gate. They could even consider raffling off a match or match ball sponsorship (maybe the latter) as they don't have anyone at present. Anyway up to the club isn't it.
You have to remember as well that we are now in a national league rather than a localised one. Our attendances over the last few years may have been higher due to the away support being more inclined to attend as PVR would not have been that far away. I wasn't at yesterday's match but I would guess that halifax's following was hardly gate busting.
The point I'm trying to make here is that the average attendances will have been distorted by the away fans. I've been to a few home games this year where the away crowd has been pretty sparse, normally a northern club, when a season or two ago some "smaller" clubs would have brought a bigger than expected amount.
That said, it's obvious we need to be working at getting in the home fans and attracting new interest. The groupon idea ain't bad and is thinking outside of the box. Not sure how many we'd get from that though. We've tried leafleting but who knows how much that works. How about getting a feature in the News Shopper, in the paper and online? If I was a potential punter I would be interested in a deal such as a reduced price ticket day or another such deal.
I recall prior to this season we said we'd keep the prices higher because the away attendances were supposed to be quite large. Apart from the Luton and Barnet games, this hasn't been the case, and we've deterred 100's of potential new home supporters in the process.
Dirtford used to get a full house when they were in the Ryman leagues and moved back to Princes Park but have scared of 50-75% now they've done rip-off ticket prices like us and the rest of the conference. Chester are another example of what happens to your teams results when you go from modest ticket prices and full stadium to expensive ticket prices and half-empty ground. Why don't we set an example by doing the opposite.
At present it's absolute lunacy to have a ground three-quarters empty on matchdays, with no atmosphere as a consequence, and not address why that is.
Although I agree with most of your points the club budgeted for an average of 800 this season, and given the Luton home game will be 3000-3500 all ticket I suspect, I would say we'll hit that. It's not enough I agree, but I can't see a way we can add a significant amount to the attendance in the short-term other than winning games.
Not really any easy answers on how to improve attendances. Plenty of reasons I can see why we've struggled for years;
too expensive (not just us). When we were last in the conference the equivalent today is about £9. Football is overpriced in England
kids/teenagers have lots of other things going on now i.e. football at goals, gymnastics clubs, dance lessons etc. etc. - you name it, it's all happening now midweek and at weekends. When I started going to PVR at 14 hardly anything else to do.
going up hasn't really led to massive press/media coverage (we all know the score with BBC Radio Kent)
I live in Barnehurst (along with 10,000 others). This is an area a few miles from the ground, good train and bus connections, yet to people here we don't exist! I talk to people and they ask what league we're in. Never seen any adverts for any of our games in the local area (although the points above may mean it makes not that much difference)
live football on tv - certainly affects midweek games
adults/parents are busier, longer hours at work/more early starts, kids to pick up
all eyes are on the Premier League, the conference today is not perceived in the same way it was (I also don't believe Charlton & Millwall fans will flock to PVR when they're not at home)
we have lots of Premier and Football League clubs within easy distance, some offering good deals
These are all things outside of all the great work and incentives produced by certain individuals at the club. Our team and the management certainly deserve more.
Maybe the club could gamble with a 'pay what you want' game or let under 18s in free?
Although I agree with most of your points the club budgeted for an average of 800 this season, and given the Luton home game will be 3000-3500 all ticket I suspect, I would say we'll hit that. It's not enough I agree, but I can't see a way we can add a significant amount to the attendance in the short-term other than winning games.
For the Luton FA Cup match we only had an attendance 1,555, and the league game will probably be less than that. Many Luton fans will have ticked us off their list of grounds to visit this season and won't be coming back. Also I'm don't think letting away fans outnumber us at home matches helps the lads confidence either.
What are you talking about, with tonight's result, I suspect our game with Luton will have more value with the league title potentially secured. I suspect the game will be all ticket, 3000 plus definite
What are you talking about, with tonight's result, I suspect our game with Luton will have more value with the league title potentially secured. I suspect the game will be all ticket, 3000 plus definite
Mmm... you could look at last night's result in two ways. Away crowds tend to go up when the club is on a winning streak. If Luton's loss to Woking is the start of a losing streak, it may dent their away attendance. The only way the game will have a 3,000 plus crowd is if Luton can actually win the title at the game.
Either way I simply recall prior to the FA Cup game people boasting how it was going to be a sell-out, with a couple saying the ticket price was too low, with many people quite surprised the ground was more than half empty. As previously mentioned in this thread, I wasn't surprised as I was leafleting the flyers for the game. When I told people we were playing Luton in the FA Cup, they seemed quite keen to go. That was until they saw the ticket prices.
The sooner this club (and the rest of the Conference) wakes up and realises that Joe Public aren't willing to pay more than double the national minimum wage to watch non-league football, the better.
Average Attendance for 18 home games this season 767.
Last season I believe it was 615 on average.
Prices for match day this season went up so have attendances.
WTID you started this thread with topic name falling attendances.
Can I ask how you have come to this conclusion and based on what information.
the problem also is you can get to Charlton for the same price as Welling. Some season tickets there will be cheaper than ours next year which isn't right
Attendances for the last few games have been falling. Attendance of home fans is falling. Average has only been pushed up artificially by the away crowds from a few of the bigger clubs. The impact of away crowds will be reduced again next season if Dartford and Aldershot go down and Luton and one of the other bigger clubs go up, to be replaced by what is increasingly looking like Torquay and Northampton.
the problem also is you can get to Charlton for the same price as Welling. Some season tickets there will be cheaper than ours next year which isn't right
Exactly, and even the Charlton fans are moaning their season ticket prices are too dear. Millwall do £15 tickets as well as the Groupon offers quite often making them cheaper than us! So what hope do we have?
Apart from the kids go free offer, the current ticket pricing structure makes it impossible to attract NEW fans, as myself and other leafleters have found.
The site of near empty stadiums and financial troubles across the conference as consequence of the crazy ticket prices in this league, often reminds of the story of The Emperor's New Clothes.
-- Edited by WingsTillIDie on Tuesday 18th of March 2014 09:09:35 AM
Attendances cannot be based on individual games.
They have to be based for the season.
Away fans are factored in the seasonal average so I cannot agree when you use the word artificial.
Yes they probably will go down when whoever goes up and down this season but that remains to be seen on who is relegated from league 2.
Regarding lower admission prices this will impact on playing budget by it being cut IMO.
I liked to agree lower prices more fans but I'm not convinced.
the problem also is you can get to Charlton for the same price as Welling. Some season tickets there will be cheaper than ours next year which isn't right
That's where Welling fans go to Welling, and Charlton fans can take a hike.
Lowering prices, despite obvious feedback from the general public who don't go to games, is not going to happen no matter how much you moan about it. It's a few quid higher than last year for a better standard of football. Yes, i think its a lot too, but its the norm, and it won't change.
Getting income away from the turnstiles up is achievable, and that can boost the budget, and boost results, and therefore achieve the former.
the problem also is you can get to Charlton for the same price as Welling. Some season tickets there will be cheaper than ours next year which isn't right
That's where Welling fans go to Welling, and Charlton fans can take a hike.
yeah but there aren't that many Welling fans and we need floating fans to turn up....
Probably stating the obvious here but the "lower ticket price = more fans" method would only work if it was advertised broadly and thoroughly.
It never fails to amaze me when I tell someone that I support Welling and they have no idea who I'm talking about, especially when they live in LB Bexley. This lack of awareness seems to be one of our biggest problems.
Dirtford used to get a full house when they were in the Ryman leagues and moved back to Princes Park but have scared of 50-75% now they've done rip-off ticket prices like us and the rest of the conference.
Ha ha ha! Yep, 4,000+ every home game in the Rymans! Of course we did.
Good to see you don't let little things like FACTS play any part in your posts.
Welcome King Penguin, a member for several years and that's your first post. All you need is to convert from Dartford to Welling and it will have been a good day
I believe the core supporters are still turning up, if we have lost any home fans I think they were floating supporters who came a long to witness the teams promotion challenge and wanted to witness or feel part of it. What we are not doing in great numbers is increasing our core base.
I believe the way forward for me is to fold: 1) we need to engage with the community better and 2) make the experience when they visit PVR a pleseant one when they come here.
On the first point to engage the "public interest" I would go back to having charity matches as one of the friendles vs an "East-Enders 11" / "celeb team" or stage a celeb vs All Star team type of match., Personally I would like the cub donate a tickets and give them away to local community projects or causes or local youth football clubs etc. Or if the club does not do that WUSA set up a fund to purchase tickets and then donate to local causes. (again personal opinion). Stories like this would be picked up by local reporters and word will spread and that in turn would help Paul with his commercal activites as business want to be linked to good news stories.
On the second point we need to get the basics right first and make the experience a pleasent one; last weekend I purchased a coffee and a burger and stood in my regular spot in the road end and when I finished my food and drink I had to walk around the E&B stand to put my litter in the bin as no bins in the road end. ( I am giving the club the beniefit of doubt on this one as thay may have been moved for easier access to do the crush barriers) - I also went to use the loo's in the Graham Hobbin's stands and no bin in the toilets and as a result people were washing their hands and putting the paper towels on top of the sink. I also heard that we ran out of lager again. ( I did not use the bar so hear say) All minor details that can add to whether a good or bad experience is had by a customer who wants value for their £15 on and off the pitch.
Dirtford used to get a full house when they were in the Ryman leagues and moved back to Princes Park but have scared of 50-75% now they've done rip-off ticket prices like us and the rest of the conference.
Ha ha ha! Yep, 4,000+ every home game in the Rymans! Of course we did.
Good to see you don't let little things like FACTS play any part in your posts.
Cheers!
Facts?... You mean like Dartford playing Horsham YMCA in 2006 in front of a crowd of 4097!...
I believe the core supporters are still turning up, if we have lost any home fans I think they were floating supporters who came a long to witness the teams promotion challenge and wanted to witness or feel part of it. What we are not doing in great numbers is increasing our core base.
I believe the way forward for me is to fold: 1) we need to engage with the community better and 2) make the experience when they visit PVR a pleseant one when they come here.
On the first point to engage the "public interest" I would go back to having charity matches as one of the friendles vs an "East-Enders 11" / "celeb team" or stage a celeb vs All Star team type of match., Personally I would like the cub donate a tickets and give them away to local community projects or causes or local youth football clubs etc. Or if the club does not do that WUSA set up a fund to purchase tickets and then donate to local causes. (again personal opinion). Stories like this would be picked up by local reporters and word will spread and that in turn would help Paul with his commercal activites as business want to be linked to good news stories.
On the second point we need to get the basics right first and make the experience a pleasent one; last weekend I purchased a coffee and a burger and stood in my regular spot in the road end and when I finished my food and drink I had to walk around the E&B stand to put my litter in the bin as no bins in the road end. ( I am giving the club the beniefit of doubt on this one as thay may have been moved for easier access to do the crush barriers) - I also went to use the loo's in the Graham Hobbin's stands and no bin in the toilets and as a result people were washing their hands and putting the paper towels on top of the sink. I also heard that we ran out of lager again. ( I did not use the bar so hear say) All minor details that can add to whether a good or bad experience is had by a customer who wants value for their £15 on and off the pitch.
Good post. I like the idea of the charity match. Might be a good way of getting a big team to visit in the pre-season friendlies and get us some good publicity.
Not really any easy answers on how to improve attendances. Plenty of reasons I can see why we've struggled for years;
too expensive (not just us). When we were last in the conference the equivalent today is about £9. Football is overpriced in England
kids/teenagers have lots of other things going on now i.e. football at goals, gymnastics clubs, dance lessons etc. etc. - you name it, it's all happening now midweek and at weekends. When I started going to PVR at 14 hardly anything else to do.
going up hasn't really led to massive press/media coverage (we all know the score with BBC Radio Kent)
I live in Barnehurst (along with 10,000 others). This is an area a few miles from the ground, good train and bus connections, yet to people here we don't exist! I talk to people and they ask what league we're in. Never seen any adverts for any of our games in the local area (although the points above may mean it makes not that much difference)
live football on tv - certainly affects midweek games
adults/parents are busier, longer hours at work/more early starts, kids to pick up
all eyes are on the Premier League, the conference today is not perceived in the same way it was (I also don't believe Charlton & Millwall fans will flock to PVR when they're not at home)
we have lots of Premier and Football League clubs within easy distance, some offering good deals
These are all things outside of all the great work and incentives produced by certain individuals at the club. Our team and the management certainly deserve more.
Maybe the club could gamble with a 'pay what you want' game or let under 18s in free?
Agree with nearly all the above from GH.
'Pay what you want' worked at Albion Rovers in Scotland, not sure here it would. Some people moan at £1 for a cup of tea.....
We have people commenting on a 'falling attendances' thread who say they weren't even at the game....
Morph's points are very good:
1) we need to engage with the community better and 2) make the experience when they visit PVR a pleasant one when they come here.
It's clear a lot of people have points and ideas, how about WUSA having an open meeting so all this can be discussed and acted upon?
How about joining wusa and bringing your ideas views to meeting.
I thought we had community based employers via the CIC who are working in the local community.
Polo could shed some light on this please ? Thanks