Any ideas are welcome at meetings and I'm sure one is coming up in the next few weeks but i can't remember the date off the top off my head.
My only thing about people turning up with ideas is that we need help carrying them out, if everyone turns up with 10-15 ideas but exepects WUSA to do it all it's very unlikely that the WUSA committee will be able to help, but if someone comes along with a great idea and says I could help out with this idea by doing X, Y and Z then great, anything that gets more people through the gate will be fantastic.
Community based employees via the CIC?? Not totally sure round this? I would guess there are no additional employees via the CIC, but we do have people working with the youth teams etc.
I would love to see the club reduce the ticket price to 1 game (maybe Southport) for £1 or allow everyone to pay what they want on the gate. Get them in the ground from 1pm, stock up the bar, make them buy a programme, a burger, a beer, something from the club shop and if they see a great game they are likely to come back in the future paying full price. This would have to be really well promoted, via newspaper, radio, leaflets, well in advance to make sure people knew about this great offer.
By dropping the price from £15 to £10 i don't think would get enough extra people in the ground to cover off the money lost by reducing the ticket price.
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Welling United FC. Banging on the walls of Woking dressing rooms since 1963..
We have people commenting on a 'falling attendances' thread who say they weren't even at the game....
If you are referring to me, unfortunately my life currently revolves around my job which involves working a lot of evenings and weekends, therefore I miss out on several games a year.
I'm sure I'm not then only one, but it doesn't mean I'm not allowed to give theories on falling attendances or come up with ideas to improve them.
We have people commenting on a 'falling attendances' thread who say they weren't even at the game....
If you are referring to me, unfortunately my life currently revolves around my job which involves working a lot of evenings and weekends, therefore I miss out on several games a year.
I'm sure I'm not then only one, but it doesn't mean I'm not allowed to give theories on falling attendances or come up with ideas to improve them.
All opinions are totally worthwhile, but acting on them always seems to be the stumbling block.
I definity think the early entry price is a fantastic idea. If it works with nightclubs, it'll work with us. If we did maybe £7/8 if you come in before 1pm or 1:30pm. Then we'd easily make the money back on food, drink, merchandise etc. It will also help reduce the queues closer to kick-off and give those attending closer to kick-off a chance to grab a quick drink themselves. If we did implement this and so Season Ticket holders (as they work out just over £10 a game) don't lose out, season ticket holders could maybe get a free drink or programme if they turn up before 1:30pm or 1pm whichever time would be a greed, and whichever was more cost effective for the club.
At present we struggle to compete with the nearby pubs prior to 2pm(ish). If we sell more drinks prior to games, the larger bulk orders from suppliers at future games would in turn either help us boost profits at the bar, or if we wanted, maybe reduce the drinks prices a fraction in order to attract more punters to the bar.
As Polo has mentioned, I also recommend people join WUSA. It's only £10 a year and the benefits far outweigh the cost. Especially with matters like this, if it results in fairer ticket prices.
-- Edited by WingsTillIDie on Tuesday 18th of March 2014 01:05:24 PM
Re Admission Prices, I have checked out the match day prices for the SPFL leagues 1 and 2 (not including Rangers) and the prices are as follows
League 2
Albion Rovers Adult £10 Concs £5, Annan Athletic Adults £10 Concs £5, Berwick Rangers Adult £12 Concs £6, Clyde Adults £12 Concs £6, East Stirlingshire £10 Concs£5,
Elgin City Adults £10 Concs £5, Montrose £11 Concs 6, Peterhead Adults £12 Concs £6, Queens Park Adults £12 Senior Citizens £2 Unemployed £2 Young Spiders ( kids) £2.
League 1
Airdrieonians Adult £16 Concs £10, Arbroath Adult £12 Concs £6, Ayr United Adults £15 Concs £8, Brechin City Adults £12 Concs £6, Dunfermline Athletic Adult £15 Concs £10,
East Fife Adult £13 Concs £10, Forfar Athletic Adults £12 Concs £6 (extra £1 for seat), Stenhousemuir Adults Cat A £15 Concs £10, Cat B £15 Concs £10 Cat C £13 Concs £8,
Stranraer Adults £13 Concs £7 (Extra £5 for Rangers Matches)
Attendances for most of these League 2 matches are on a par with Wellings average.
They play 18 home league matches per season and having watched Scottish Football for many years as as Dumbarton Supporter in both the bottom two leagues the standard of League 2 is probably on a par with the Conference South and League 1 probably on a par with The Conference Premier.
I personally think £15 is a fair price and with the Early Bird Season Ticket priced at £230 it works out at £10 (23 home matches) a match with free admission to pre-season friendlies saving £115, I can miss 7 home matches and still be quids in especially if I go to the pre-season matches.
I think that Queens Parks admission fee for Unemployed of £2 is a fantastic gesture and is possibly something that Welling United could implement for next season, ID would have to be shown as it is with Students.
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All postings lubricated by The Door Hinge Ale House 11 Welling High Street
So reading this thread, what you want to do is reduce ticket prices, spend more money on marketing, give more free tickets away and expect a reasonable playing budget in the Conference National. I personally would not like to play Russian roulette with Jamie's playing budget, if it goes wrong and the numbers don't come in are you going to prop up the playing budget?
I would love to see lower pricing, but lets not forget what we've done, Under 12's free with paying adults so family of 4 can watch Welling for £7.50 each, cheaper than Bowling or Cinema
Also student rate £9 I believe is in place after lots of feedback to WUSA.
Season tickets are probably some of the best priced in the league. An honest assessment if we want to have a strong consistent marketing campaign it would cost at least £5000 and that is for small to medium campaign. Groupon or wowcher would not touch us, as we don't have a high enough reach.
Wings till I die, i think Luton will bring upto 2000, they do care about the league, I believe they were quite open about their intentions in the FA Cup and hence their supporters were not as interested in this as they were last year.
So reading this thread, what you want to do is reduce ticket prices, spend more money on marketing, give more free tickets away and expect a reasonable playing budget in the Conference National. I personally would not like to play Russian roulette with Jamie's playing budget, if it goes wrong and the numbers don't come in are you going to prop up the playing budget?
I would love to see lower pricing, but lets not forget what we've done, Under 12's free with paying adults so family of 4 can watch Welling for £7.50 each, cheaper than Bowling or Cinema
Also student rate £9 I believe is in place after lots of feedback to WUSA.
Season tickets are probably some of the best priced in the league. An honest assessment if we want to have a strong consistent marketing campaign it would cost at least £5000 and that is for small to medium campaign. Groupon or wowcher would not touch us, as we don't have a high enough reach.
Wings till I die, i think Luton will bring upto 2000, they do care about the league, I believe they were quite open about their intentions in the FA Cup and hence their supporters were not as interested in this as they were last year.
I don't believe anyone has suggested doing EVERYTHING you mentioned in the first sentence. Just assessing each suggestion individually and trialling one or two.
Personally I think the early entry is a good idea, as overall we wouldn't be losing revenue.
The 3/4 match tickets, leafleting, one off ticket reduction (with virtually no publicity) and all have been very inneffective. Which is why I created this thread to attract NEW ideas to attract new supporters.
I would be amazed if cutting tickets from £15 to £9 had a positive impact. It's easy for those who have never been to a game to say they'd go if tickets were £9, that's unrealistically low and unsustainable for our attendances.
We have a core of supporters who go every week, and they would go whatever the price (within reason), this makes our price elasticity of demand very low. Cutting prices by 40% would result in those people paying less, and I'm adamant we'd get far fewer than 40% more people in, I'd suggest closer to 15%. A hell of a lot of people just aren't interested in supporting their local club.
The reason bigger clubs in the Championship or League 1 can occasionally charge as low as us is because they have a far larger fan base and so PED is far higher.
A lot of the problems stem from lack of investment in marketing - yes we have a commercial manager who does a good job, Marketing and commercial activities are different roles, marketing campaigns have to be over a period of time and promoted consistently and that takes money so on Matts question - yes I would spend money on marketing and we have a great opportunity to kick start some idea's by budgeting wisely
Everyone is saying that Luton are bringing 2000 plus down if that is the case and it turns out to be bonus money (.e. money not budgeted for at the start of the season) We could take advantage of this windfall.
once all the outgoings have been paid allocate £2,000 towards Marketing £2.000 towards ground improvements and £2000 to playing Budget and £2000 to community projects and the rest to pay off loan's Bills etc.
This will be £4 out of the £15 they paid to get in and £11 goes back into the club. Obviously if it more than 2000 then increase the budgets by £1 per person or decrease if its less by £1 pro rota.
And if we can afford it split the last £1 for playing Budget and Marketing Budget, which would be another £1000 for Jamie and Paul to help them do their job and still leave the club with £10 per head, plus bar and programme
takings etc.
Obviously it is down to the board on how they run the club and I am not privy to the clubs finance or business model and to make it clear all I am suggesting is a constructive suggestion on how the club could develop by budgeting the Luton game gate money effectively and hopefully in a way that ease's Matt's "Russian Roulette" fears.
And yes to free tickets for people who would not normally come to a game of football, to give them the opportunity to experience a game of football. ie: a carer to bring a disabled person to the game. so for example if the community budget paid for 10 tickets for the Carers and the person with the disability came free, the club would get £150 back from the Community Budget. This would also be an ideal project to work alongside the council with,by asking them what projects would benefit from free tickets.
note if we budgeted 10 free tickets per month that would be £1,500 out the £2000 allocated that would go back into the club.
As Matt has said students are £9 per game, but do the students know this? a campaign targeting universities and colleges could be funding from the marketing budget.
If Paul wanted to run a campaign say student before 1:30 get an free burger or a pint then the costs for the pints would come out of his budget and back to into the club.
Polo highlighted that charity games only produced 300-400 people, but if Paul was given some of the Luton money he could invest in adverts in the local papers for games like this.
as wings tilIdie has pointed out: The 3/4 match tickets, leafleting, one off ticket reduction (with virtually no publicity) and all have been very ineffective - this is because no money has not been available for the publicity.
There was rumour of a business plan being drawn up last summer. I don't think it ever happened. I won't dig up old ground but it was chased by my brother a few times and as time went by it seems to have just ben ignored/disappeared.
These issues you raise, and in the thread in general, are valid points, but there needs to be a proper plan and not just random suggestions. WUSA and the club should take these things forward, not a volunteer as mentioned by someone above. Other than the usual monthly finance post via a template there has been one random post on the WUSA member's forum in 7 weeks. I think these issues should be taken forward by WUSA and the club asap as they improve facilities, income, attendances etc. Or could do, if organised properly.
Dirtford used to get a full house when they were in the Ryman leagues and moved back to Princes Park but have scared of 50-75% now they've done rip-off ticket prices like us and the rest of the conference.
Ha ha ha! Yep, 4,000+ every home game in the Rymans! Of course we did.
Good to see you don't let little things like FACTS play any part in your posts.
Cheers!
Facts?... You mean like Dartford playing Horsham YMCA in 2006 in front of a crowd of 4097!...
Quote: 'Dirtford (sic) used to get a full house when they were in the Ryman Leagues'
Congratulations on using just the one game, which just happened to be the new stadium opening day, guaranteed sell-out fixture at that, to support your ridiculous statement on our falling crowds.
Since returning to the town, crowds at PP have averaged out at approx 1,300-1,500 but I guess that FACT would not have been practical to produce the impact you required from your argument. If we apply the maths behind your assertion that attendances have fallen by 50-75% to actual figures then this must mean that previously we were attracting crowds upwards of 6,000 ..... bloody hell, we were bigger than Luton (and we never knew it)!!!
Elsewhere on this thread, several of your supporters have been speculating, quite understandably too, that your game against Luton might attract a crowd of 3,000+. Should this be the case then I assume you will have no problem with me coming on your forum (after your subsequent home game against Southport attracts the usual 600 customers) to decry the fact that Welling's support has fallen by 80% because you used to get 3,000+ crowds. No, because that would be stupid, wouldn't it?
Welcome King Penguin, a member for several years and that's your first post. All you need is to convert from Dartford to Welling and it will have been a good day
Thanks for the welcome Kev. Can't see a conversion happening anytime in the near future. Congrats anyway on your fantastic season. Fun when it happens, isn't it? Just watch out for that 2nd season syndrome though - it's buggered us something rotten this year.
I couldn't let Mr WingsTillIDie's silly post go unchallenged. It's a shame really as the original point of the thread (ticket prices) is a really valid one. £15 at this level is simply far too much, especially for supporters of clubs like ours. Unfortunately it's inevitable when you start playing with the ex-league big boys. For me, as a season ticket holder, it averages out at about £12 a match (about fair I think) but for the casual fan, £15 is hardly value for money especially when Championship football is available for roughly the same outlay. Our Cup attendances have been laughably small because of the clubs insistence on charging the max. Unfortunately sensible pricing doesn't seem to have a part to play in Conference football.
I think that Queens Parks admission fee for Unemployed of £2 is a fantastic gesture and is possibly something that Welling United could implement for next season, ID would have to be shown as it is with Students.
I know times are hard for some people these days (bloody tories), but i would give birth before paying £13 more than somebody sitting on the dole.
With regards to the early entry scheme we could trial it at the pre-season friendlies. Would have to be something like £10 if you get in before 1PM in order to recoup revenue on food and drink. Particularly as we get big attendances but not quite full houses anymore. It might help us get a bigger crowd, more revenue at the bar and also help clear the ridiculous queues prior to kick off.
Especially at the Charlton friendly where over the years I've actually seen quite a few people walk off because they are sick of queuing.
Would be good if we could convert a few Charlton or Millwall fans in pre-season. Will be an easier task if they both somehow went down.
I think that Queens Parks admission fee for Unemployed of £2 is a fantastic gesture and is possibly something that Welling United could implement for next season, ID would have to be shown as it is with Students.
Disagree in the strongest possible terms.
Give people experiencing tough times job seekers allowance, discounts on essentials etc, by all means.
But if you're going to give enormous discounts on luxuries like football, you may as well do it for iPhones, 52" flatscreen TVs and the like.
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
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All postings lubricated by The Door Hinge Ale House 11 Welling High Street
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
Dartford Charge concession price for unemployed
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
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As an unemployed person who when i can attends Welling Utd and also helps wth organising events, which fund both WUSA and Club i find this statement
harsh...!!!
If you persieve unemployed people this way then I shall stay indoors away from the fund raising, away from attending the club (Which would then become another person affecting the lower attendences), And if there are others that are unfortunate to be out of work they may view your statement in the same maner as i have.
So you complain about falling attendences yet when they want to come and watch the Wings with money that they've save in order to do so that their "tedium be relieved" you would rather they stayed indoors.
Genius.....the Post is about falling attendences and you are wanting people to stay inside rather than spend their cash at the club.
PS.. even though im out of work I am still happy to pay the same as any one else.
I don't think it is right to mock people who are unemployed via this forum,
The problem I foresee with discounts for unemployed is "policing it. with students they have to produce their student card to get the discount, I presume we would have ask for prove of being unemployed and I do not know the best way to provide the proof.
As I have said previously I am all for the club helping those who would not ordinarily come a football match in some way and personally if we could not "police properly" I would rather the club work with the council and issue tickets to an organisation that works with unemployed to give the opportunity of experience of a football match.
For some un-employed people all they need is to gain experience to get back into work and volunteer to gain that experience. I am sure work needs to be carried out in the close season - if we worked along side the council we could offer the work to gain the experience, and maybe in some cases in return for say a free ticket out of the community budget that I have suggested in an earlier post.
-- Edited by morph on Thursday 20th of March 2014 06:10:29 PM
-- Edited by morph on Thursday 20th of March 2014 06:19:07 PM
Can't speak for others. I've no problem with the unemployed in general, but I do have a problem with the suggestion they would get in for less money, that's all. And yes its a generalisation to suggest all unemployed are the same of course.
I don't think it is right to mock people who are unemployed via this forum,
The problem I foresee with discounts for unemployed is "policing it. with students they have to produce their student card to get the discount, I presume we would have ask for prove of being unemployed and I do not know the best way to provide the proof.
As I have said previously I am all for the club helping those who would not ordinarily come a football match in some way and personally if we could not "police properly" I would rather the club work with the council and issue tickets to an organisation that works with unemployed to give the opportunity of experience of a football match.
For some un-employed people all they need is to gain experience to get back into work and volunteer to gain that experience. I am sure work needs to be carried out in the close season - if we worked along side the council we could offer the work to gain the experience, and maybe in some cases in return for say a free ticket out of the community budget that I have suggested in an earlier post.
-- Edited by morph on Thursday 20th of March 2014 06:10:29 PM
-- Edited by morph on Thursday 20th of March 2014 06:19:07 PM
Useful idea Morph given our landlords are the Council, all it needs is the appropriate people to raise it, could get a lot of benefit for all from this.
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
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As an unemployed person who when i can attends Welling Utd and also helps wth organising events, which fund both WUSA and Club i find this statement harsh...!!!
If you persieve unemployed people this way then I shall stay indoors away from the fund raising, away from attending the club (Which would then become another person affecting the lower attendences), And if there are others that are unfortunate to be out of work they may view your statement in the same maner as i have.
So you complain about falling attendences yet when they want to come and watch the Wings with money that they've save in order to do so that their "tedium be relieved" you would rather they stayed indoors.
Genius.....the Post is about falling attendences and you are wanting people to stay inside rather than spend their cash at the club.
PS.. even though im out of work I am still happy to pay the same as any one else.
Apologies, my irony was obviously no where near as ironic as I hoped it would be. I was trying to point out that the unemployed are as entitled to respite from the daily grind as everyone else and should be offered a concession so they can afford to do so.
And i wasn't digging at all unemployed people, because like i said times are tough and it's just the way things are at the moment. But there are also a lot of people who have no intention of getting a job and thats what i was referring to, i've been there myself signing on every couple weeks and you know what...for that 4 months i did not attend one single game! One way i would accept something like that implemented is for the job center to offer it as a reward for getting interviews etc, so then you get the genuine hard up people. Other than that it would be a no.
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
Dartford Charge concession price for unemployed
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
The worst post I have ever seen on a football clubs forum. Alienate some supporters and show that you are in serious need of education. You should be embarrassed with this comment. And no I am not unemployed.
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
Dartford Charge concession price for unemployed
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
The worst post I have ever seen on a football clubs forum. Alienate some supporters and show that you are in serious need of education. You should be embarrassed with this comment. And no I am not unemployed.
Clearly the irony of my post passed you by. I was actually having a dig at the suggestion that coming to Welling is a luxury like a flatscreen TV.
Clearly the irony of my post passed you by. I was actually having a dig at the suggestion that coming to Welling is a luxury like a flatscreen TV.
To the hardcore on this forum it may seem like football is a necessity, it isn't.
As Jamison explained above, when he was unemployed for a period he didn't come to games. He presumably had the sense to save his money for essentials and forego some entertainment on a Saturday - annoying and frustrating no doubt, but it didn't kill him.
Yes, there are those who physically can't work due to a medical condition or such like - but I'd love to know how you plan to establish that sort of case at the gate. Will we require people to attend carrying ID, a P45 and a doctor's note? How do you separate those who have no choice, from those who are just freeloaders. Sure, the club don't lose anything by letting someone in for £2 - they might buy a drink or some food, and don't cost us anything by being there...but judging by the reactions on here, I don't think it would go down particularly well with those paying full price.
Anyway, seeing as we've already heard from people who are/have been in this situation, who don't mind paying full price, I don't know why it's even up for debate. Next.
Some of you people need a bloody good slap and tbh you should be ashamed of yourselfs.......... I am currently unemployed Yet i still have been to about 10 home games this season and even went to Dartford away even though i dont drive. I take my son to all home games and i'm proud that he calls himself a welling fan and we love the days out you can live a normal life on jobseekers (even with a wife 3 kids and a dog) but way some of you act on here maybe I shouldnt be so proud to be a welling fan.............
ps even though I think the £15 is a bit steep I wouldnt want it reduced as for me i get my son (9) in for free which helps plus its going to the club i support
-- Edited by BigDave on Friday 21st of March 2014 10:47:34 AM
Well polo last home game it was lovely jubbly weather and still wasnt exactly packed out so only way i see it getting better is cheaper prices on the gate or more publicity to get some to come see the wings :)
I only become a welling fan as i used to go charlton a lot to watch them and one day i was running late so decided to jump of bus in welling and go see welling play a home game and was hooked str8 away and become a welling fan since until then i had never seen or heard anything about welling just by luck i ended up at pvr :)
-- Edited by BigDave on Friday 21st of March 2014 11:56:51 AM
Publicity and deals need to be the way forward as well as getting people in the ground early to spend extra money. There are still numerous people who don't know there is a football team in Welling.
Just out of interest as there is a comparison between our tickets and Charlton's. The Newsshopper had an advert for Charlton season tickets. The cheapest were £150 and £200 for the restricted views, After that it's £300 - £500 making our prices looking pretty good in comparison!
If we reduced the ticket prices then Jamie's budget would go down, meaning potentially worse results on the pitch leading to fewer people watching games.
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Welling United FC. Banging on the walls of Woking dressing rooms since 1963..
Not suggesting we charge £2 for the unemployed but a reduced entrance fee as with students could possibly attract more people through the turnstiles which is what we all want. Once through the turnstiles they could spend money in the bar or club shop. I know of a few Welling Supporters who couldn't afford to attend all matches as they were unemployed.
Dartford Charge concession price for unemployed
Shocking they should be forced to stay indoors, ideally feeling ashamed for being without work. Why should their tedium be relieved, even if it means they might come back when they work again.
The worst post I have ever seen on a football clubs forum. Alienate some supporters and show that you are in serious need of education. You should be embarrassed with this comment. And no I am not unemployed.
Clearly the irony of my post passed you by. I was actually having a dig at the suggestion that coming to Welling is a luxury like a flatscreen TV.
Nothing has passed me by and It's not irony at all, try and make sense. it's insults pure and simple at mostly genuine people who don't want to be in that position of stress and worry. Going to football is a huge release and for some people their only release. No matter what the unemployed pay to attend is up to the club and we are all welcome to have opinions on that but don't try and fool anyone and backtrack because you realise your post is a critical insult. You either need to learn more about real life or you're just uneducated because other people's struggles have clearly "passed you by".